faktor gaya hidup merupakan faktor yang paling berpengaruh

Oct 13, 2025 by recoveryshake.com 4 views

# Analysis of Consumer Behavior Factors That Influence Decisions on Purchasing Imported Used Clothing Products (Case Study at New Look Clothing Stores)

The Rise of Imported Used Clothing: A Phenomenon in North Sumatra

The fashion world and clothing have become an integral part of people's lives, serving not only as a cover for the body but also as a means of self-expression and determining social position. In North Sumatra, imported used clothing, often referred to as "Roger" or "Monja", has become a phenomenon in itself. Despite being accompanied by negative stigma such as the risk of disease, unpleasant odors, and stigma of the use of others, imported used clothes still attract many people. This is an attractive business opportunity for entrepreneurs to take advantage of consumer desires for trendy clothing at affordable prices.

The Business Opportunity: New Look Shirt Shop

New Look Shirt Shop is one of the places that provide imported used clothes that have been washed clean and ready to use. This study aims to analyze the factors that influence purchasing decisions at the New Look Clothing Store. The factors studied include:

Personal Factors

Age and life cycle: The study examines how age and life cycle influence purchasing decisions.
Work and economic conditions (income): The study investigates how income and economic conditions affect purchasing decisions.
Lifestyle: The study explores how lifestyle influences purchasing decisions.
Personality: The study examines how personality affects purchasing decisions.
Self-concept: The study investigates how self-concept influences purchasing decisions.

The Trend of Imported Used Clothing: A Lifestyle Alternative

Baju bekas impor, khususnya jenis "Roger" atau "Monja", kini semakin diminati oleh kaum muda sebagai alternatif berpakaian sehari-hari. The main factor that encourages this trend is lifestyle. Young people currently want a trendy appearance and follow the development of the latest fashion, but are constrained by budget limitations. Imported used clothes offer an ideal solution, because it allows them to get branded clothes at a much cheaper price compared to buying new clothes at the store.

Research Methods and Findings

This study uses quantitative methods with an associative approach. Data collection was carried out through the distribution of questionnaires to consumers of used clothing imports in the New Look store. Hasil penelitian menunjukkan bahwa faktor gaya hidup merupakan faktor yang paling berpengaruh dalam keputusan pembelian baju bekas impor. Other factors, such as age and work, have a relatively small influence.

Deeper Analysis

Interestingly, lifestyle factors have a more dominant influence compared to economic factors, even though imported used clothing is identical to cheap prices. This shows that consumers are more concerned with lifestyle and the latest trends, and they are willing to issue a higher budget to get clothes that fit their tastes, even though these clothes are imported goods.

Conclusion

This study concluded that lifestyle factors are a major factor that influences the decision to purchase imported clothes in the New Look store. Consumers, especially young people, want an appearance that suits the latest trends and is willing to issue a higher budget to achieve the desired lifestyle. This phenomenon shows that the business of imported used clothing has great potential, especially with increasing public awareness of the importance of appearance and lifestyle.

Implications for Business

The findings of this study have significant implications for businesses that sell imported used clothing. To capitalize on the trend, businesses should focus on providing high-quality products that meet the latest fashion trends. They should also consider offering a wide range of products to cater to different tastes and preferences. Furthermore, businesses should invest in marketing and advertising to raise awareness about the benefits of imported used clothing.

Limitations of the Study

This study has several limitations. Firstly, the study only focuses on the New Look store and may not be generalizable to other stores. Secondly, the study only examines the factors that influence purchasing decisions and may not consider other factors that may affect the business. Finally, the study only uses quantitative methods and may not provide a comprehensive understanding of the phenomenon.

Future Research Directions

Future research should aim to explore the phenomenon of imported used clothing in more depth. Researchers should consider using qualitative methods to gain a deeper understanding of the consumers' perspectives and experiences. Additionally, researchers should examine the impact of imported used clothing on the environment and society.

References

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